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Glowvera
Content Creation + Paid Media + Website Optimization
2025
Beauty & Skincare
Glowvera Skin is a growing skincare e-commerce brand that struggled with inconsistent content, low conversions, and unprofitable ad campaigns. They needed a complete marketing system that could generate predictable revenue and strengthen their online identity.
Built a new content strategy focused on credibility + storytelling
Produced 25+ monthly UGC and product-focused videos
Fully rebuilt their Meta ads structure (TOF/MOF/BOF)
Refreshed brand identity (colors, typography, messaging)
Optimized product pages to increase conversion rate
Glowvera increased their revenue by 230% within 60 days and achieved a 3.8x return on ad spend. Their cost per acquisition dropped by 42%, and they gained over 18,000 new followers across TikTok and Instagram. They now operate with a consistent content system that supports long-term, predictable growth.
Kickstart your brand’s growth with Upbrand
Book a free 30-min call to see how we turn engagement into results