MoveOn Coaching
Landing page & membership funnel
2025
Online Fitness
MoveOn Coaching was founded by a fitness trainer who built a large following on TikTok but struggled to convert followers into paying members. The challenge was to build a digital presence that felt motivating, trustworthy, and goal-oriented.
We used Upbrand’s high-impact hero section to immediately capture attention with short video snippets and a bold CTA: “Start Your 4-Week Challenge.” The landing page structure focused on clarity — simple pricing cards, bold benefit icons, and authentic before/after testimonials.
We also integrated a content block for weekly challenges, allowing users to preview the program visually. With Upbrand’s built-in animation features, we made every transition feel fast and energetic, reflecting the spirit of fitness.
After launch, the site’s conversion rate increased from 1.4% to 5.2%, and over 300 new members subscribed in the first 3 weeks. The trainer also received brand sponsorships from local supplement companies.
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